Most people who know of Jimmy Buffett likely imagine beaches, beer and margaritas when you mention his name. But marijuana? Not until now.
The beach and margarita-loving musician has made a licensing deal with Surterra Wellness to create a new medical marijuana brand, Coral Reefer.
Buffett licensed his brand, Coral Reefer, to Surterra to develop and market medical and therapeutic cannabis products and wellness lifestyle products. The medical marijuana products include vaporizer pens, tinctures, oral sprays, topical creams and time-released transdermal patches. Softgels will soon be offered.
“That time being the long overdue recognition of the numerous healing properties of cannabis,” Buffett said in a statement from Surterra. “I have followed and studied with keen intensity the recent evolvement of the medical marijuana story and the path towards [sic] the simple common-since conclusion that cannabis is good medicine and should be made available to all who need it.”
The products will be distributed exclusively through Surterra’s medical marijuana stores.
“Our brands are about quality and improving people’s lives. We based our decision to work with Surterra in this new industry on the professionalism of its world-class management and commitment to quality and customer service,” said Buffett’s business partner and Coral Reefer CEO John Cohlan said in a statement. “Surterra shares our vision of creating a cannabis wellness lifestyle brand that improves the health of millions of people around the world.”
Buffett already licenses his brand to restaurants, hotels, casinos, retirement communities and Anheuser-Busch InBev’s Landsark Lager.
“Obviously, with Beau Wrigley as chairman, Surterra possesses an understanding and capability for developing and honoring iconic brands,” Cohlan said. “Medical marijuana is a wonderful, natural product that helps people all over the world improve their health and well-being.”
Wrigley, the former chairman and CEO of the family-founded gum and confections company, joined the Georgia-based medical cannabis company as board chairman about one month before the Coral Reefer licensing agreement.
Wychwood Asset Management, Wirgley’s investment firm in West Palm Beach, Florida, recently brough Surterra’s total capital raised to more than $100 million since 2015.
Surterra Wellness was founded in 2014 and has medical marijuana licenses in Florida and Texas. The company plans to expand to other states.
Buffett primarily owns Coral Reefer, LLC along with the team that manages Margaritaville Holdings.
Original Article at https://www.al.com/news/index.ssf/2018/09/jimmy_buffett_launching_medica.html